ideal client avatar

What the f*ck is an ideal client avatar? (And why does it matter?)

One of my long-time clients emailed me last week after my ideal client avatar class and said, “Victoria, I’ve worked with you for a long time. I respect what you have to say. But I’m struggling. What the f*ck is an ideal client avatar?!?” David in California, this blog is for you. The first thing …

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